VISUAL IDENTITY
WEB & SOCIAL MEDIA
BUSINESS TYPE
Online Bake Shop
DESIGN ITEMS
Logo, Color, Typography, Digital Icons, Website, Social Media, & Email Design
ASSOCIATION
Personal Project
DURATION
2023-2023
CHALLENGE
Emma & Lynn is a family-owned business that opened in Costa Mesa, CA. It was started by two sisters who love making macarons and petite desserts at home. This online bake shop is well-known for its French-Asian-inspired desserts with innovative designs and well-balanced flavors.
The branding must be robust since it is a start-up business that targets specific customers. It is challenging to create a logo and visual identity system that elaborates the brand's unique identity, is highly applicable for web usage, and appeals to its particular target audience.
SOLUTION
Since its target audience is young female social media users, the new logo and visual identity system are highly applicable to the web and social media, with cultivated colors and shapes hinting at the essence of Asia.
It should exceptionally deliver the brand's values and appeal to its target audience. The responsive website is easily accessible to all users, from phones to desktops, and features high-quality product photographs. It is convenient for all users to make orders fast and efficiently whenever they want, wherever they are.
