REBRANDING & GUIDE
BRAND STYLE DIRECTION
BUSINESS TYPE
ZARA Home Retail
DESIGN ITEMS
Secondary Logo (Social Media, Advertising, and SWAG Usage), Typography, Color, Photography Style, Social Media Design, Website, Digital Icons, and Brand Application.
ASSOCIATION
School Project with FIDM
DURATION
2022-2022
CHALLENGE
ZARA is one of the world’s most successful and large fashion retail brands. Its fast fashion concept has allowed it to grab the attention of young and trendy consumers.
Their home products are vintage and chic, hinting at Spanish culture. However, ZARA’s home sector needs a stronger brand identity, such as a brand color, secondary logo, and consistent style guide, to increase customer loyalty and be competitive in the market.
SOLUTION
Based on the company’s vision, I have created a style guide corresponding to the four main brand attributes: Minimalistic, Aesthetic, Cost-Effective, and Sustainable.
I aim to create a distinct and consistent brand identity for our target audience and truly shine in the competitive home product market in the U.S. This is a unique opportunity for the brand to rise above the competition and make a lasting impression.
