WEB & SOCIAL MEDIA
VISUAL IDENTITY
Since its target audience is young female social media users, the new logo and visual identity system are highly applicable to the website, social media, and various platforms. The cultivated colors and shapes hint at the essence of Asia and significantly reflect their brand attributes.
The goal is to deliver the brand's values exceptionally through its visual identity to the target audience and enhance usability, making it convenient for all users to make orders quickly and easily.
PRESENTATION DESIGN
INFORMATION GRAPHIC
The design of a presentation that's heavy on data and information must be interactive, intriguing, and easily comprehended. It's the key to holding the audience's attention and making complex data more understandable.
I aim to communicate the brand's values and stories effectively throughout the presentation. To this end, I've crafted information graphics that not only captivate the audience but also serve as a conduit for complex information, making it more accessible and engaging.
INFOGRAPHIC POSTERS
DATA VISUALIZATION
Readers will discover who Gen Alphas are and how they differ from other generations. This project includes two infographic posters that contain information regarding Gen Alpha's characteristics and entertainment trends.
The goal is to showcase this valuable data understandably and interactively to the audience using substantial colors, icons, and illustrations related to each theme.
BRAND STYLE DIRECTION
REBRANDING & GUIDE
Based on the company’s vision, I have created a style guide corresponding to the four main brand attributes: Minimalistic, Aesthetic, Cost-Effective, and Sustainable.
I aim to create a distinct and consistent brand identity for our target audience and truly shine in the competitive home product market in the U.S. This is a unique opportunity for the brand to rise above the competition and make a lasting impression.